How do we…
How do we classify information without everything ending up "Confidential"?
Add to board memoOpen the memo
The short answer
- Recommendation
- Give every information asset an owner and one of three levels set by the harm it could do, never by its value. Any High impact makes it Confidential, a highest of Medium makes it Internal, and nothing is Public until the owner approves its release.
- Reasoning
- Classification fails when nothing is labelled or when everything is Confidential, because then the label stops meaning anything. One decision by an owner, read from the same impact scale the risk assessment uses, keeps the levels honest. Internal is the default, so unrated or unlabelled business information is handled as Internal while the owner decides. The level is the highest that confidentiality, integrity or availability justifies, and no higher (CL-02). Importance, effort or seniority does not make information Confidential.
- Considerations
- Exports and collections are where it usually leaks. A bulk export takes the highest level of anything in it, and a higher one where combining the records raises the harm (CL-13).
- Special category data, and personal or customer data at scale, are always Confidential (CL-14). Data protection law applies to personal data whatever its label, and the label does not decide whether processing is lawful (CL-07).
- The owner may choose a higher level than the ratings give, and records why. Nobody chooses a lower one. If the owner and the Head of Information Security disagree, the higher level applies until the owner's line manager decides.
- The review intervals are the pack's defaults: at least every 12 months, and within 15 working days of a material change. Your own policy may set different ones.
The decision, step by step
Select any step for the reasoning behind it and where the pack covers it.
- Start
- Step
- Decision
- Outcome
- Loop back
Keyboard: Tab to a step, arrow keys move along the flow, Enter pins its explanation, + and − zoom, 0 fits the diagram, Esc closes. The text version below has the same content.
Where a step quotes a number, it is the default in the CISO Times pack. Your own standard may set a different one.
Read as text
The same flow written out: each step, its reasoning and where the pack covers it. 21 steps.
Start
New or changed information needs a level
Classification fails in two ways: nothing is labelled, so everyone decides for themselves, or everything is Confidential, so the label stops meaning anything. The cure is one decision by an owner, made from the harm the information could do. Classify it before it is first used, shared or retained, and name every system, site and regular export that holds it: a system or medium takes the highest level of the information it holds.
In the pack
- P15-A02 Information Classification & Handling PolicyPurpose
- P15-A04 Classification & Labelling ProcedurePurpose and triggers
- P15-A04 Classification & Labelling ProcedureClassifying an information asset (rule CL-01)
Decision
Does the information have a named owner?
The owner is the manager accountable for the information, recorded as a role, never a team or a committee. The owner decides its level, who may access it, how long it is kept and whether it is released. IT and the security role advise on a level; the owner decides it. The custodian, often IT or a supplier, applies the handling the level requires.
- Yes: Rate confidentiality, integrity and availability
- No, or not known: Hold it as Internal while an interim owner is named
In the pack
- P15-A04 Classification & Labelling ProcedureRoles
- P15-A09 Information Ownership Responsibility MatrixAsset owners (rule CL-03)
- P15-A02 Information Classification & Handling PolicyRoles and responsibilities
Step
Hold it as Internal while an interim owner is named
Where an asset has no owner, the Head of Information Security names the head of the function it serves as owner until a decision is recorded. The information is handled as Internal meanwhile. Where an owner leaves, the owner's line manager owns the asset until a new owner is recorded, and the asset keeps its level.
In the pack
- P15-A04 Classification & Labelling ProcedureDisagreement and escalation (rule CL-04)
- P15-A02 Information Classification & Handling PolicyRoles and responsibilities
Step
Rate confidentiality, integrity and availability
Ask what harm would follow if the wrong person saw it, if it were changed without authority or wrong, and if it could not be used when needed. Judge each against every area of the risk scale (financial, service, data, legal and regulatory, reputation) and take the worst. Low is the risk scale's Minor, Medium is Moderate, and High is Major or Severe, so a classification and a risk assessment judge harm alike. Rate it as it is, before its controls: a payroll file is High for confidentiality even in an encrypted system.
In the pack
- P15-A06 Information Asset Classification WorkbookImpact criteria (rule CL-02)
- P15-A04 Classification & Labelling ProcedureDecision point: which level
- P05-A02 Risk Assessment Methodology & Scoring ModelImpact
Decision
Has the owner rated all three impacts?
This is the first question of the pack's decision. If any rating is missing, the decision is incomplete and the register shows the asset as awaiting the owner's decision. The pack holds it at Internal meanwhile, rather than guessing in either direction.
- Yes: Does it, or an export of it, combine many records?
- No, or not yet: Handle it as Internal until the owner decides
In the pack
- P15-A02 Information Classification & Handling PolicyTaking the level (rule CL-04)
- P15-A04 Classification & Labelling ProcedureDecision point: which level
Outcome
Handle it as Internal until the owner decides
Information whose classification is incomplete, and business information without a label, is handled as Internal. A missing label never makes it Public. If it is obviously more sensitive, such as personal data at scale or prices, treat it as Confidential, ask the owner, and report it if it was found in the wrong place. Ask the owner to rate it: classification is due before the information is first used, shared or retained.
- Then: Rate confidentiality, integrity and availability (back to an earlier step)
In the pack
- P15-A02 Information Classification & Handling PolicyClassification levels (rules CL-04, CL-05)
- P15-A04 Classification & Labelling ProcedureInformation without a label
- P15-A02 Information Classification & Handling PolicyClassifying information (rule CL-01)
Decision
Does it, or an export of it, combine many records?
A collection, export or report takes the highest level of anything in it, and a higher level where combining the items raises the harm. Ask whether it puts many customers', staff members' or suppliers' records in one place; joins two harmless kinds of information, such as names with absence reasons; would be worth more whole than in parts to a competitor or fraudster; or is copied out of its system into a report or spreadsheet. The combination is usually what leaks.
- Yes, or not sure: Rate the combination on its own and keep the higher rating
- No: Is there special category data, or personal data at scale?
In the pack
- P15-A04 Classification & Labelling ProcedureChecking aggregation (rule CL-13)
- P15-A02 Information Classification & Handling PolicySpecial cases
Step
Rate the combination on its own and keep the higher rating
Rate each regular export or collection as a whole, area by area, and keep the higher of the part and the whole for each of the three impacts. In the pack's example, one customer's price list was rated Medium, because it goes to that customer. Every customer's prices in one file would let a competitor undercut every bid, so the export was re-rated Confidential. Record each export in the register as part of the asset or as an asset of its own.
In the pack
- P15-A06 Information Asset Classification WorkbookImpact by area (rule CL-13)
- P15-A04 Classification & Labelling ProcedureWorked example: the price export
- P15-A04 Classification & Labelling ProcedureClassifying an information asset
Decision
Is there special category data, or personal data at scale?
Special category data, such as health, ethnic origin, religious belief or trade union membership, and personal or customer data at scale are always Confidential. The risk scale rates personal or customer data at scale Severe in its Data area, and the pack treats special category data the same, whatever the other ratings say. If you cannot tell whether it holds such data, take the Confidential branch and ask the Data Protection Officer, who is consulted on every special category asset.
- Yes, or not known: Confidential: restricted to named roles or recipients
- No: Is any of the three impacts High?
In the pack
- P15-A02 Information Classification & Handling PolicySpecial cases (rule CL-14)
- P15-A02 Information Classification & Handling PolicyDefinitions
- P15-A04 Classification & Labelling ProcedureRoles
Decision
Is any of the three impacts High?
The level is the highest that any one of confidentiality, integrity or availability justifies, and no higher. One High is enough: supplier bank details harm no one if seen, but a changed bank detail diverts a payment run, so integrity alone makes them Confidential. Value is not harm. Information is not Confidential because it is important, took effort to produce or belongs to a senior person.
- Yes: Confidential: restricted to named roles or recipients
- No: Is every impact Low, and has the owner approved release?
In the pack
- P15-A02 Information Classification & Handling PolicySpecial cases (rule CL-02)
- P15-A02 Information Classification & Handling PolicyWorked decisions
- P15-A02 Information Classification & Handling PolicyClassification levels
Decision
Is every impact Low, and has the owner approved release?
Public is a decision, never a default. It needs every impact rated Low and the owner's recorded decision that the information may be given to anyone. Low harm alone is not enough: answers to common customer questions may harm no one if seen, but until the owner releases them they are Internal. A highest impact of Medium is Internal.
- Yes: all Low, and released: Public: only the version the owner released
- No, or not known: Internal: for the organisation and approved suppliers
In the pack
- P15-A02 Information Classification & Handling PolicyClassification levels (rule CL-05)
- P15-A04 Classification & Labelling ProcedureDecision point: which level
Outcome
Confidential: restricted to named roles or recipients
Confidential is for material harm, and its rules are strict. Once the owner approves it, the custodian sets up a named, restricted location; access through approved role profiles, or non-standard access with an expiry; encryption at rest and on every route outside the managed systems; labels at the source; and the AI tools approved for it, or a record that there are none. A supplier holds it only under the contract clauses, after its assessment. The Head of Information Security checks each new Confidential setup.
In the pack
- P15-A04 Classification & Labelling ProcedureSetting up handling for a Confidential asset (rules CL-06, CL-17)
- P13-A02 Access Control PolicyStandard access, other access and who approves it (rules JML-03, JML-04)
- P06-A02 Third-Party Security PolicyAssessment and decision
Outcome
Internal: for the organisation and approved suppliers
Internal is the default level. Keep it in managed storage with access control, never in personal accounts or on unmanaged devices. Share it with colleagues who need it, and with approved suppliers and partners with a business need under a contract with confidentiality terms, checking the address before sending. Use only AI tools approved for Internal, signed in with the work account. Keep it under the business retention schedule and delete it securely.
In the pack
- P15-A03 Classification Level Handling Rules MatrixHandling matrix (rule CL-06)
- P15-A02 Information Classification & Handling PolicyClassification levels
Outcome
Public: only the version the owner released
The release makes the released version Public; the working files keep their own level. The release decision names the owner, the date and the version released. Keep the master copy in managed storage so the published copy can be checked and restored, and delete it when it is no longer needed.
In the pack
- P15-A02 Information Classification & Handling PolicyClassifying information (rule CL-05)
- P15-A04 Classification & Labelling ProcedureReclassification and declassification (rule RT-06)
- P15-A03 Classification Level Handling Rules MatrixHandling matrix
Step
The owner approves the level, records the reason, sets a review
The reason is the harm that sets the level, never the information's value. The owner may choose a higher level than the ratings give, and records why; nobody chooses a lower one. If the owner and the Head of Information Security disagree, the higher level applies until the owner's line manager decides, and both views are recorded. The pack's default review is at least every 12 months, and within 15 working days of a material change.
In the pack
- P15-A04 Classification & Labelling ProcedureRecording the decision (rules CL-03, CL-12)
- P15-A04 Classification & Labelling ProcedureDisagreement and escalation
- P15-A02 Information Classification & Handling PolicyTaking the level
Step
Add the markers: Personal data, Special category, Legal hold
A marker adds the rules of a law or a duty to the level, and never lowers it. Personal data carries its marker at every level: data protection law (GDPR) applies regardless of the label, and the label does not decide whether processing is lawful. A shift rota with names is Internal with the marker. Special category data is open to named people only and never goes into an AI tool. Information under a legal hold is not changed, deleted or disposed of until Legal releases it in writing.
In the pack
- P15-A02 Information Classification & Handling PolicyMarkers (rules CL-07, CL-15)
- P15-A04 Classification & Labelling ProcedureAdding markers
- P15-A02 Information Classification & Handling PolicySpecial cases
Step
Label it on every medium and apply the handling rule
The label is how the next person knows the level. Confidential is labelled always, on every page, file, message and copy; Internal wherever the medium supports it. Set labels at the source, so exports carry them without anyone remembering, and let copies, prints and meeting papers keep the level. The handling matrix sets the rule for each action, from storing and sharing to AI tools and disposal. A rule that cannot be met becomes a plan with a date the owner approves, or an exception.
In the pack
- P15-A04 Classification & Labelling ProcedureLabelling by medium (rule CL-09)
- P15-A03 Classification Level Handling Rules MatrixHandling matrix (rule CL-06)
- P15-A04 Classification & Labelling ProcedureSetting up handling for a Confidential asset (rule CL-20)
Decision
Later, has something changed the harm?
Reclassify when a change in purpose, content, audience, incident or contract changes the impact. A bulk export, personal or special category data added, or an incident that shows the impact was underrated usually raises it. A release, an embargo date passing, anonymisation or a replaced price list usually lowers it. A new purpose, audience or supplier, or a change in law or contract, can go either way. Suspected mishandling or exposure is reported first.
- No: annual review: Confirm it at the annual review
- Raises it, or either way: Rate confidentiality, integrity and availability (back to an earlier step)
- Lowers it: Only the owner lowers it, with the reason and date
- Mishandled or exposed: Contain it, report it at once, then reassess
In the pack
- P15-A04 Classification & Labelling ProcedureReclassification and declassification (rule CL-10)
- P15-A06 Information Asset Classification WorkbookReclassification
Outcome
Only the owner lowers it, with the reason and date
A lower level applies to the new version and its future copies; copies already shared keep their label until replaced. Confidential becomes Public only through a release decision. An anonymised version or statistics are rated on their own, and the source keeps its level. Plan the commonest lowerings when classifying: record the date and new level of a price list due to be announced, or a bid before its decision, so the change does not rely on memory.
In the pack
- P15-A04 Classification & Labelling ProcedureLowering a level (rule CL-10)
- P15-A06 Information Asset Classification WorkbookReclassification
Outcome
Contain it, report it at once, then reassess
Stop it going further: do not forward it, recall or unshare it if the system allows, and delete nothing. Report it at once through the incident reporting route, saying what was exposed, to whom, when, and its level. Nobody is blamed for a report made in good faith. Where personal data may be involved, the incident process decides whether it is a personal data breach. Once it is contained, the owner reassesses the asset and its copies.
- Then: Rate confidentiality, integrity and availability (back to an earlier step)
In the pack
- P15-A04 Classification & Labelling ProcedureWhat the person who finds it does first (rule CL-18)
- P09-A02 Security Incident Management PolicyReporting and triage (rule IM-01)
- P15-A04 Classification & Labelling ProcedureReporting mishandling
Outcome
Confirm it at the annual review
With no trigger, the owner confirms the level, owner, location, markers and retention at least every 12 months by the pack's default. Each quarter the Head of Information Security checks a sample of Confidential assets where they are actually held: who can reach them, how they are labelled and shared, and whether exports exist that the register does not show. The first check usually finds the export nobody listed.
In the pack
- P15-A04 Classification & Labelling ProcedureHandling checks (rule CL-12)
- P15-A06 Information Asset Classification WorkbookReclassification (rule RT-10)
Practical checklist
- Name the owner as a role. Where there is none, hold the information as Internal while an interim owner is named.
- Rate confidentiality, integrity and availability on the risk assessment's impact scale, before controls.
- Rate any bulk export or combination as a whole, and keep the higher rating.
- Take Confidential for special category data or personal data at scale, or where you cannot tell.
- Take the level: any High is Confidential, a highest of Medium is Internal, all Low and released is Public.
- Record the level, the reason and the next review date, then add the Personal data, Special category and Legal hold markers that apply.
- Label it at the source on every medium and apply the handling rule for the level.
- Reclassify when purpose, content, audience, an incident or a contract changes the harm; report mishandling first.
Evidence to have ready
- The information asset register entry: owner, where it is held, the three ratings, the level, the markers and the reason.
- The owner's release decision for anything Public, naming the owner, the date and the version released.
- The last and next review dates, and the date and reason for each change of level.
- The results of the quarterly handling checks on a sample of Confidential assets, with the actions agreed with each owner.
Assumptions
- Each body of information has, or can be given, an information owner: a manager in a named role who answers for it. IT and the security role advise on a level; they do not decide it.
- Your risk assessment has an impact scale with defined levels, and the classification reads its ratings from that scale. The review intervals shown are the CISO Times classification pack's defaults; your own policy may set different ones.
- You have a retention schedule, approved channels for sending information outside the organisation, a list of AI tools approved for each level, and someone who places and releases legal holds. The handling rules point to them.
Not covered here
- Whether processing a particular set of personal data is lawful. Your privacy policy and Data Protection Officer decide that, and the label does not. Whether an incident involving personal data is a GDPR breach is “When does personal data make a security incident a GDPR breach?”.
- Which AI tools staff may use, and on what terms. That is “Should staff be allowed to use public generative AI tools, and on what terms?”.
- How much assurance a supplier needs before it holds Internal or Confidential information. That is “How do we decide how much assurance a supplier needs?”.
- Choosing an information-management or labelling product. The flow works with whatever labels your email and document systems support, and the register stays in your organisation's own records, never on CISO Times.
Related questions
- When does personal data make a security incident a GDPR breach?
- How do we decide how much assurance a supplier needs?
- How do we build role-based access profiles without a role-mining project?
- Should staff be allowed to use public generative AI tools, and on what terms?
- How do we run awareness training that changes behaviour, not just completion rates?